Guidelines for Submitting Articles for Institute Journal

The Management Accountant

The Management Accountant is one of the most valued professional journals in India on Cost and Management Accounting, Cost management, Economics, Finance, Management, Corporate Laws and other relevant subjects. It is the official organ of India’s foremost national Institute, The Institute Of Cost And Works Accountants Of India.

Circulation

The Journal has an active circulation of around 25,000 copies per month circulating among the students and members of the Institute - most of them holding key positions in corporate and government sectors, education, consultancy, trade and services etc. Besides, it circulates among various other subscribers in India and abroad – most of them are institutional subscribers consisting of leading corporate houses, Universities and Institutes, professional and regulatory bodies in India and abroad.

International Acclaim

The journal has been acclaimed widely not only in India but abroad also and many of its articles, features and editorials are extensively quoted in the national and international media. Two articles published in 1996-97 have also ranked among the best 10 articles on Management Accounting published in the world by International Federation Of Accountants.

Readership Profile

The main strength of this journal is that it stands on a solid foundation of enlightened readership created by The Institute Of Cost And Works Accountants Of India of which it is the official journal. The readership particularly students and members of the institute belong to economic decision group of India.

Lowest advertisement rate

The cost of reaching target audience through advertisement in The Management Accountant happens to be one of the lowest in the country. Even assuming the minimum active readership of 46,000 and full-page advertisement rate of Rs. 12,000, the cost of reaching target audience is only 26 paise per person which is the lowest in the country.

Role of the Institute and its Members

Today in the environment of economic liberalisation, the role of Cost and Management Accountant has undergone a radical reorientation and Cost Audit has emerged as a corporate benchmark to help the industries survive and flourish in the competitive environment. It is no wonder that Cost Accountants today are holding very high positions in industry, trade, finance and services as Chairman, Managing Director, General Manager etc. as well as in education, research, consultancy, training and government sectors. The members and students of this Institute form a very paying and dedicated readership of The Management Accountant which can be a coveted customer base for any enlightened advertiser.

Annual Subscription for The Management Accountant

Rs. 300 (concessional annual subscription rate for ICWAI Students and Grad CWA: Rs. 150) to be paid by a Demand Draft favouring `ICWA of India` payable at Kolkata. Please enclose with the demand draft a forwarding note giving name and full postal address (and Student Registration No in case of an ICWAI student/Grad No in case of a Grad CWA) and send it to ICWAI Journal Department, 12 Sudder Street, Kolkata 700016.

Annual Subscription for The Management Accountant-Student Edition

For ICWAI students who have enrolled for coaching, 6 issues of The Management Accountant-Student Edition is free per stage of coaching enrolment. After that Student Edition can be subscribed at an annual subscription rate of Rs.50 to be paid by a Demand Draft favouring `ICWA of India` payable at Kolkata. Please enclose with the demand draft a forwarding note giving name, Student Registration No and full postal address and send it to ICWAI Journal Department, 12 Sudder Street, Kolkata 700016.